Agritechnica 2005

19. November 2005

Picture gallery

The fascination of agricultural technology

For the first time in its history, the SIMBA-DICKIE-GROUP presented its major brands SCHUCO, BIG and DICKIE at “Agritechnica”, the world’s biggest agricultural exhibition.

Agritechnica has evolved into the biggest agricultural exhibition in the world over the past 20 years. This year well over 200,000 visitors came to Hanover from 8 to 12 November to find out about important developments and innovations concerning tractors, cultivation, sowing techniques, use of fertilisers and grain harvests. The SIMBA-DICKIE-GROUP took this opportunity to display its miniature toy vehicles.
Our toy company, based in the German town of Fürth, with a turnover of 286 million euro and 760 employees, is in the top five in the industry, brings together several important brands under one roof. SCHUCO, BIG and DICKIE are setting new standards with miniature models of brand tractors such as Lanz, Fendt and Porsche in various sizes.

SCHUCO, the toy legend, sets the pulses of collectors racing with its attractive programme of die-cast models which are high quality and produced with exquisite detail.  A highlight at Agritechnica was a limited edition special model of the Lanz Eilbulldog on a scale of 1:43.

BIG – manufacturer of the famous BIG-BOBBY-CAR – presented high-quality children’s cars made of plastic. Young tractor drivers aged 3 and above had enormous fun with the lovingly produced PORSCHE DIESEL JUNIOR and the FENDT-DIESELROSS.

DICKIE’s strength lies in its remote-controlled miniature models. At the exhibition, fans were amazed by the toy specialists’ RC model of the Fendt Vario 926 which can barely be surpassed for authenticity as it sounds and vibrates like the real thing.  

About us:
The globally successful SIMBA-DICKIE-GROUP was founded on 1 May 1982 by Fritz Sieber and his son, Michael, and is one of the top five toy manufacturers in Europe. In 2004, the SIMBA-DICKIE-GROUP achieved a turnover of 286 million euro and had 760 employees.

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