Techno Classica & Intermodellbau

30. April 2005

Picture gallery

Schuco on tour in North Rhine Westphalia

The first half of April was an exciting time for Dickie-Schuco model enthusiasts with two of the most important consumer exhibitions taking place within 10 days of each other. More than 240,000 visitors marvelled at the new releases for 2005 in Essen and Dortmund.

The 17th Techno Classica took place from 7 – 10 April. This is the leading fair for the old-timer and not-so-old-timer scene. At this event, without which Schuco’s events diary would be quite unthinkable, almost all the new models for 2005 launched at the Toy Fair were presented to a wide audience for a second time (following the “Faszination Modellbau” fair in Sinsheim).

Special model in an edition limited to 1,000 pieces

The Schuco stand in hall 1 was once again the first port of call – particularly for Piccolo fans. The legendary Mercedes-Benz 300 SLR with the start number 722 was produced as an exclusive model in a 1,000 piece limited edition especially for Techno Classica 2005 to mark the 50th anniversary celebrations of the Mille Miglia victory by Sterling Moss and Dennis Jenkinson. Even before the end of the show the model had been completely sold out. Schuco used the event to celebrate the 10th anniversary of the Piccolo model range. Now the first 500 collectors who visited the stand can look forward to receiving a free gift of a model of an Opel GT as an acknowledgement of their 10-year passion for collecting these toys. The throng around the stand was, therefore, particularly large on the first day of the fair. It was not surprising that our entire stock of Opel GTs was claimed before the end of the first day. The other special models produced for Techno Classica 2005 - BMW, VW and the Motorpresse Stuttgart (see the Piccolo/Special Models tab) – also proved extremely popular.

More than 140,000 visitors who streamed through the 19 exhibition halls on all four days enjoyed a whole host of special themes, making Techno Classica 2005 the highlight of the year for classic model enthusiasts. There was a great deal to celebrate at BMW (50 years of the 503, 507 and Isetta), and at VW (50 years of Karmann Ghia and 30 years of Polo), as well as at Audi (25 years of Audi Quattro). In 2005, as in the previous year, the importance of relatively new themes such as Young-timers or historic utility vehicles has continued to increase.

Intermodellbau fair 2005 - Dortmund

A few days later and just a few kilometres further down the road, Schuco exhibited at the 27th Intermodellbau, the leading European exhibition for model construction and model sport. The exhibition took place from 13 – 17 April in the Westfalenhallen in Dortmund.

On their large communal stand in hall 4 the SIMBA-DICKIE-GROUP model specialists exhibited a large number of their new releases from the Toy Fair. Models from the Tamiya, Carson, Scalextric, Schuco and Bburago brand ranges were displayed in cabinets for all to admire. Members of the exhibition team were in attendance for the full 5 days always ready to advise, answer questions, give valuable tips and were happy to receive suggestions from fans of the models.

Just like the team from the SIMBA-DICKIE-GROUP the fair organisers also reported an extremely positive result arising from the show which attracted more than 100,000 visitors.

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